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Brand Overview


We love fashion. This means we have fun matching colors, picking outfits, and dressing up for various occasions. An individual's personality is shown through what they wear, so let's not take it for granted.

We design watches in various styles as well as color schemes, to be worn all day, every day, regardless of the situation, because versatility is key for us. Also, our interchangeable straps help you find the perfect match for your outfit. From the city to the outdoors, or from a casual date to a night out with friends, we have you covered.

The way we look certainly makes a strong first impression, but our actions speak even louder. We donate $5 for every watch we sell to grassroots organizations, to support disadvantaged rural or urban households and individuals.

Wherever you go, whatever you do, be good, because kindness will never go out of fashion.